Reza Estates (Dubai)

Reza Estates

CRM • Web • Lead-to-Booked

Reza Estates is a Dubai real estate business working with buyer leads, property inquiries, and viewing requests across multiple agents. The main goal was to turn inbound interest into booked viewings and keep lead handling consistent across the team.

The Challenge

Website did not convert consistently across mobile traffic
Manual booking and agent assignment created delays
Client records lived across WhatsApp, notes, and spreadsheets
Follow-ups were inconsistent and hard to audit
Management lacked visibility into pipeline stages and agent performance

The Solution

Premium, conversion-focused website rebuild (mobile-first, fast, clear CTAs)
Booking flow connected to a CRM (instant viewing requests and call bookings)
Client management system (lead profiles, status stages, owner assignment, notes)
Performance dashboard (lead source, speed-to-lead, booking rates, agent load)

CRM WORKFLOW

Measurable Impact

3.1%

Visitor-to-Lead

Improved from a baseline of 1.3% through web optimization and friction removal.

Speed-to-Lead

Median response time dropped from over 2 hours to just 2 minutes and 5 seconds.

21%

Booking Rate

Ratio of leads successfully booked into viewings, nearly doubling the previous average.

81%

Next Action Velocity

Percentage of leads with a confirmed next action established within 24 hours.