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Dental

St. Moritz Dental

Organic Growth • SEO • Inbound AI

St. Moritz Dental wanted predictable new patient acquisition through organic search while reducing missed calls and improving booking performance. They wanted a full system that connected traffic → inquiries → booked patients.

The Challenge

  • Missed calls during peak clinic hours
  • Website friction on mobile, unclear booking paths
  • Organic visibility limited mostly to branded searches
  • No unified reporting across calls, forms, and bookings
  • Hard to tell what channels produced booked patients

The Solution

  1. Inbound AI receptionist coverage (overflow + after-hours)
  2. Website optimization (speed, UX, CTA clarity, booking structure)
  3. SEO system (service + location pages, local intent targeting)
  4. Custom dashboard (organic + GBP + calls + forms + bookings)

SEO GROWTH CURVE

Measurable Impact

13.9k
Organic Sessions

Monthly organic traffic grew from a baseline of 8,420 sessions.

31
Top 3 Rankings

Significant increase from just 12 high-intent keywords in the Google Top 3.

154
Monthly Leads

Increase in new patient form submissions from a previous average of 96.

1%
Missed Call Rate

Reduction from 19% missed calls by implementing 24/7 AI response capacity.